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Sunday, June 7, 2009

The Ninja Turtels


The Teenage Mutant Ninja Turtles originated in an American comic book And cartoonsmarttv published by Mirage Studios in 1984 in Northampton, Massachusetts. The concept arose from a humorous drawing sketched out by Kevin Eastman during a casual evening of brainstorming with his friend Peter Laird. Using money from a tax refund together with a loan from Eastman's uncle, the young artists self-published a single issue comic intended to parody four of the most popular comics of the early 1980s: Marvel Comics' Daredevil and New Mutants, Dave Sim's Cerebus and Frank Miller's Ronin.
Much of the Turtles' mainstream success is owed to a licensing agent, Mark Freedman, who sought out Eastman and Laird to propose wider merchandising opportunities for the offbeat property. In 1986, Dark Horse Miniatures produced a set of 15 mm lead figurines. In January 1988, they visited the offices of Playmates Toys Inc, a small California toy company who wished to expand into the action figure market. Development initiated with a creative team of companies and individuals: Jerry Sachs, famous ad man of Sachs-Finley Agency, brought together the animators at Murakami-Wolf-Swenson, headed by award-winning animator Fred Wolf. Wolf and his team combined concepts and ideas with Playmates marketing crew, headed by Karl Aaronian and then VP of Sales, Richard Sallis and VP of Playmates, Bill Carlson. Aaronian brought on several designers and concepteer and writer John Schulte and worked out the simple backstory that would live on toy packaging for the entire run of the product and show. Sachs called the high-concept pitch "Green Against Brick." The sense of humor was honed with the collaboration of MWS's writers, Walk Kubiak, Aaronian, Schulte and Sachs. Playmates and their team (Sallis, Aaronian, Carlson, Schulte & Sachs), essentially, served as associate producers and contributing writers to the mini-series that was first launch to sell-in the toy action figures. Phrases like "Heroes in a Half Shell" and many of the comical catch phrases and battle slogans ("Turtle Power!") came from the writing and conceptualization of this creative team. As the series developed, veteran writer Jack Mendelsohn came on board as both a story editor and scriptwriter. David Wise, Michael Charles Hill and Michael Reaves wrote most of the scripts, taking input via Mendelsohn and collaborating writer Schulte and marketing maven Aaronian.
The min-series was repeated twice before it found an audience and Cartoonsmarttv. Once the product started selling, the show got syndicated and picked up and backed by Group W, which funded the next round of animation. The show then went network, on CBS. Accompanied by the popular Teenage Mutant Ninja Turtles 1987 TV series, and the subsequent action figure line, the TMNT were soon catapulted into pop culture history. At the height of the frenzy, in the late 1980s and early 1990s, the Turtles' likenesses could be found on a wide range of children's merchandise, from PEZ dispensers to skateboards, breakfast cereal, toothpaste, video games, school supplies, linens, towels, cameras, and even toy shaving kits.
In the 2000s there has been a resurgence in the Turtles' popularity with the success of the Teenage Mutant Ninja Turtles 2003 TV series, a new line of Playmates action figures, Konami and Ubisoft's video games, and the 2007 CGI movie

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